Research focuses

Choice Models in Consumer Goods, Dynamic Sales Models, Pricing, Online Advertising, Communication of Quantitative Information

Curriculum vitae

• Since 2015  Professor of Marketing and Digital Environment, University of Cologne, Cologne, Germany
• 2008 – 2015 Assistant Professor of Marketing, INSEAD, Fontainebleau, France.
• 2007 – 2007  Assistant Professor of Marketing, Erasmus University, Rotterdam, The Netherlands.
• 2002 – 2007  Doctoral Candidate, London Business School, London, UK.
• 2005 Visiting Scholar, University of Chicago.
• 2000 – 2002 McKinsey and Company, Buenos Aires, Argentina
• 1994 – 2000 Chemistry Licenciatura, University of Buenos Aires.