Welcome to Media and Technology Management – Innovation

Media stand for creativity, communication, and innovation. Digital technologies enable and support novel ways of consumption and actor engagement and also drive business model dynamics in the telecommunication, information, media, and entertainment industries. These characteristics inspire the research and teaching of the Media and Technology Management – Innovation team at the University of Cologne.

We deal with current scientific topics and practice-oriented questions relevant for research, management, and the society. Our research focuses primarily on business model innovation and transformation, customer engagement, media and technology consumer behavior, as well as proactive decision making.